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Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

Facebook in Numbers: Prior to the IPO The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public. Highlights include: In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & [...]

Fri, 03 Feb 2012 12:55:25 +0000

5 Basic SEO Troubleshooting Tips for Content Marketers

This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]

Thu, 26 Jan 2012 15:34:04 +0000

Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?

I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving. Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years [...]

Thu, 02 Feb 2012 15:21:54 +0000

#Optimize This: Online Marketing Summit 2012 Presentation

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are [...]

Mon, 06 Feb 2012 15:21:57 +0000

Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand

Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]

Wed, 01 Feb 2012 17:38:53 +0000

 
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How does a business benefit from SEO?
A Search Engine Optimization program is often designed to drive highly targeted and qualified new business to your website. Search Engine Optimization helps in increasing the website traffic and thereby enabling you and your business to dominate the competition, increase conversion rates, reduce acquisition costs, achieve a fast measurable Return on Investment and broaden the market share.

What is meant by "link popularity"; how it helps exactly in seo?
Generally, link popularity is determined by the number and quality of websites that are linked to your website. When two websites are equally well optimized for search engine performance on the same keyword/keyword phrase, the website with more link popularity above the other one has better chances of getting higher search engine ranking.

What is the relevance of SEO as far as marketing is concerned?
Search engine marketing is the fundamental part of an online internet marketing strategy. Even if you are doing nothing else for promoting your business, search engine placement and keyword-related advertising itself can make up a lion's share of your traffic.

Do you have a SEO package to offer to the customers?
Yes. Our SEO package includes the following: An initial ranking report, Customized page optimization services for up to 20 keywords, Optimization of up to 10 pages, Customized keyword analysis, Creation of targeted, optimized meta tags including title, keyword and description, Personalized web site review, Submission and inclusion in major search engines, Detailed ranking reports, and Follow-up submissions to ensure better and higher search engine ranking.

What is the information that you require before starting work with my web site?
You must furnish at least the following information for us to deliver our minimum level of service: Your website URL, Personal contact information including email address, Web server FTP login information, a list of the web pages you would like to submit for optimization, and Primary investment for service level. A 12 month contract (renewable depending upon preference) will be signed by both parties after the terms and conditions are agreed upon.

What is the period of submission in directory placements?
We get the submission in directory placements within 30 days.

How often will my site be optimized?
Once in a month. Our content analyzing and Meta generating engine will scan your target pages and generate relevant meta tags, based on the content.

When will you provide me with traffic statistics report?
We will deliver a report prepared on the basis of traffic statistics gathered from your web site's log files every month.

Is security of information and data guaranteed?
Yes. We follow a strict precautionary method to protect your confidentiality and security. We ensure this with the support of encryption technology and established operating procedures.

 

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