Latest News
 
Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand

Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO. This is a topic close to home [...]

Wed, 01 Feb 2012 17:38:53 +0000

#Optimize This: Online Marketing Summit 2012 Presentation

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are [...]

Mon, 06 Feb 2012 15:21:57 +0000

Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck

Making the time to execute on a social media strategy can rattle even the most experienced marketers.  Unlike traditional marketing, social media marketing can present many different challenges and distractions.  According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]

Tue, 24 Jan 2012 12:56:50 +0000

Online Marketing News: Women Dominate Community Management, Google Privacy, FBI Social, Twitter Censorship, McD Hashtag Gone Wrong

The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web.  What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]

Fri, 27 Jan 2012 11:40:54 +0000

Google+ Optimization vs. Community Building: Pros & Cons of Google SPYW

Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]

Mon, 30 Jan 2012 11:00:59 +0000

 
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